In 2011, mobile use was skyrocketing. It seemed everyone was using their iPhones, iPads, and Droids for everything including researching where to go and what to do when planning their trip to Moab, Utah. By not having a website that worked well on these devices the owners knew they were missing out on a ton of prospective customers. Since time was of the essence and their resources were limited, designing and developing a new responsive website was out of the question. They needed to get mobile specific website up fast. We were brought in to help create a scaled down yet highly engaging experience for mobile users.