A New Mobile Site Leads to a Huge Bump in Visitor Traffic and Engagement
Following launch of a dedicated mobile site Moab Adventure Center saw mobile traffic increase 18 times over previous months.

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Moab Adventure Center
ROLES: UX DESIGN, WEB DEVELOPMENT, RESMARK INTEGRATION

In 2011, mobile use was skyrocketing. It seemed everyone was using their iPhones, iPads, and Droids for everything including researching where to go and what to do when planning their trip to Moab, Utah. By not having a website that worked well on these devices the owners knew they were missing out on a ton of prospective customers. Since time was of the essence and their resources were limited, designing and developing a new responsive website was out of the question. They needed to get mobile specific website up fast. We were brought in to help create a scaled down yet highly engaging experience for mobile users.

Moab Adventure Center Moab Adventure Center Moab Adventure Center

1.5x
More Desktop Bookings

14x
More Tablet Bookings

18x
More Mobile Bookings